Garmston's 4 Audiences + Your Ideas for Addressing Needs of Each
Professors - Want Facts
Engage with Facts. |
Friends - Want Stories
Attend to Their Feelings. |
Scientists - Want Ideas
Involve them in Formulating Ideas. |
Inventors - Want Fantasy
Take them on Flights of Fantasy. |
4 audience types from Garmston, Robert J., and Michael Buckley. The Presenter's Fieldbook. Norwood, MA: Christopher-Gordon Pub., 1997. Print. Application ideas for each generated by FY17 UTMO eMINTS Affiliate Trainers.